Streaming
Through Time
Show market changes and K-Content growth trajectory
Total Hours Tracked
125.1B
Since June 2021
Years of Data
6
2021 - 2026
π°π· Total K-Hours
22.2B
17.8% of total
π°π· Share Growth
-20.2%
Since tracking began
Year by Year
Annual streaming trends and K-Content growth
27 weeks tracked
K-Content Year15.2B
total hours
52 weeks tracked
30.1B
total hours
52 weeks tracked
24.2B
total hours
53 weeks tracked
K-Content Year23.3B
total hours
52 weeks tracked
26.2B
total hours
12 weeks tracked
6.1B
total hours
Monthly #1 Champions
Highest-viewed #1 title of each month
136.2M
248.8M
174.1M
325.6M
284.2M
154.2M
219.2M
201.6M
127.1M
368.4M
86.3M
85.2M
π°π· K-Content Share by Quarter
Korean content percentage trend
13.0%
2023 Q2
20.1%
2023 Q3
19.5%
2023 Q4
15.6%
2024 Q1
19.5%
2024 Q2
13.0%
2024 Q3
26.6%
2024 Q4
22.6%
2025 Q1
26.2%
2025 Q2
18.2%
2025 Q3
17.5%
2025 Q4
17.3%
2026 Q1
Timeline data from Netflix Tudum Β· Tracking began June 2021