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📈Timeline Analysis

Streaming
Through Time

Show market changes and K-Content growth trajectory

Total Hours Tracked

120.7B

Since June 2021

Years of Data

6

2021 - 2026

🇰🇷 Total K-Hours

21.5B

17.8% of total

🇰🇷 Share Growth

-5.9%

Since tracking began

Year by Year

Annual streaming trends and K-Content growth

2021

27 weeks tracked

K-Content Year

15.2B

total hours

Other: 11.9B🇰🇷 K-Content: 3.3B (21.7%)
👑 Top Title:Squid Game: Season 1KR
2.2B
2022

52 weeks tracked

30.1B

total hours

Other: 26.3B🇰🇷 K-Content: 3.8B (12.6%)
👑 Top Title:Stranger Things 4
1.9B
2023

52 weeks tracked

24.2B

total hours

Other: 20.0B🇰🇷 K-Content: 4.1B (17.1%)
👑 Top Title:The Night Agent: Season 1
776.6M
2024

53 weeks tracked

K-Content Year

23.3B

total hours

Other: 18.9B🇰🇷 K-Content: 4.4B (18.9%)
👑 Top Title:Squid Game: Season 2KR
904.7M
2025

52 weeks tracked

26.2B

total hours

Other: 20.7B🇰🇷 K-Content: 5.5B (21.0%)
👑 Top Title:Stranger Things 5
1.1B
2026

3 weeks tracked

1.7B

total hours

Other: 1.4B🇰🇷 K-Content: 347.6M (20.4%)
👑 Top Title:HIS & HERS: Limited Series
290.5M

Monthly #1 Champions

Highest-viewed #1 title of each month

Jan 2026
HIS & HERS: Limited Series

128.7M

Dec 2025
Stranger Things 5

325.6M

Nov 2025
Stranger Things 5

284.2M

Oct 2025
Monster: The Ed Gein Story: Season 1

154.2M

Sep 2025
Wednesday: Season 2

219.2M

Aug 2025
Wednesday: Season 2

201.6M

Jul 2025
UNTAMED: Season 1

127.1M

Jun 2025KR
Squid Game: Season 3

368.4M

May 2025
Sirens: Limited Series

86.3M

Apr 2025
You: Season 5

85.2M

Mar 2025
Adolescence: Limited Series

161.0M

Feb 2025
Zero Day: Limited Series

92.1M

🇰🇷 K-Content Share by Quarter

Korean content percentage trend

13.0%

2023 Q2

20.1%

2023 Q3

19.5%

2023 Q4

15.6%

2024 Q1

19.5%

2024 Q2

13.0%

2024 Q3

26.6%

2024 Q4

22.6%

2025 Q1

26.2%

2025 Q2

18.2%

2025 Q3

17.5%

2025 Q4

20.4%

2026 Q1

Timeline data from Netflix Tudum · Tracking began June 2021