📊Category Analysis
Category
Breakdown
Movies vs Shows, English vs Non-English — Deep category analysis
🎬 Movies vs 📺 Shows
Movies51.0B
Shows120.7B
Shows account for 70.3% of total viewing hours
🇺🇸 English vs 🌍 Non-English
English171.7B
Non-English64.1B
Non-English content represents 27.2% of total
🇰🇷K-Content Share of Non-English
Korean content dominance in the Non-English categories
35.3%
22.6B of 64.1B
All Categories
Netflix's 4 main categories compared
📺
Shows (English)
2,390 appearances
72.6B
42.3% of total
👑 Top:Stranger Things 4
🌏
Shows (Non-English)
2,390 appearances
48.1B
28.0% of total
👑 Top:Squid Game: Season 1KR
🇰🇷 K-Content Share44.8%
🎬
Movies (English)
2,390 appearances
35.0B
20.4% of total
👑 Top:KPop Demon Hunters
🌍
Movies (Non-English)
2,388 appearances
16.0B
9.3% of total
👑 Top:Society of the Snow
🇰🇷 K-Content Share6.6%
Yearly Category Breakdown
How each category performed year by year
| Year | 🎬 Movies (EN) | 🌍 Movies (Non-EN) | 📺 Shows (EN) | 🌏 Shows (Non-EN) |
|---|---|---|---|---|
| 2021 | 4.6B | 1.5B | 8.2B | 7.1B |
| 2022 | 8.7B | 3.6B | 20.1B | 10.0B |
| 2023 | 6.9B | 3.4B | 14.1B | 10.0B |
| 2024 | 7.3B | 3.8B | 13.7B | 9.6B |
| 2025 | 7.1B | 3.6B | 15.3B | 10.8B |
| 2026 | 498.7M | 115.1M | 1.2B | 544.9M |
Shows (Non-English) is where K-Content shines
K-Drama dominates Netflix's "Shows (Non-English)" category with overwhelming market share. This demonstrates the global popularity of Korean dramas, which becomes even clearer when measured by viewing hours.
Categories as defined by Netflix Tudum · Data since June 2021