πCategory Analysis
Category
Breakdown
Movies vs Shows, English vs Non-English β Deep category analysis
π¬ Movies vs πΊ Shows
Movies52.5B
Shows125.1B
Shows account for 70.5% of total viewing hours
πΊπΈ English vs π Non-English
English177.6B
Non-English66.0B
Non-English content represents 27.1% of total
π°π·K-Content Share of Non-English
Korean content dominance in the Non-English categories
35.2%
23.2B of 66.0B
All Categories
Netflix's 4 main categories compared
πΊ
Shows (English)
2,480 appearances
75.6B
42.6% of total
π Top:Stranger Things 4
π
Shows (Non-English)
2,480 appearances
49.5B
27.9% of total
π Top:Squid Game: Season 1KR
π°π· K-Content Share44.8%
π¬
Movies (English)
2,477 appearances
36.0B
20.3% of total
π Top:KPop Demon Hunters
π
Movies (Non-English)
2,475 appearances
16.5B
9.3% of total
π Top:Society of the Snow
π°π· K-Content Share6.6%
Yearly Category Breakdown
How each category performed year by year
| Year | π¬ Movies (EN) | π Movies (Non-EN) | πΊ Shows (EN) | π Shows (Non-EN) |
|---|---|---|---|---|
| 2021 | 4.6B | 1.5B | 8.2B | 7.1B |
| 2022 | 8.7B | 3.6B | 20.1B | 10.0B |
| 2023 | 6.9B | 3.4B | 14.1B | 10.0B |
| 2024 | 7.3B | 3.8B | 13.7B | 9.6B |
| 2025 | 7.1B | 3.6B | 15.3B | 10.8B |
| 2026 | 1.5B | 638.8M | 4.2B | 1.9B |
Shows (Non-English) is where K-Content shines
K-Drama dominates Netflix's "Shows (Non-English)" category with overwhelming market share. This demonstrates the global popularity of Korean dramas, which becomes even clearer when measured by viewing hours.
Categories as defined by Netflix Tudum Β· Data since June 2021